It’s easy for healthcare organizations to talk about what they know: medicines, diagnostic tests, treatments, medical education, etc. These topics are squarely in the industry’s comfort zone. But patients need so much more.

Patients are looking for ways to manage stress, improve relationships, and better communicate with people who don’t understand what it means to live with a chronic illness. Patients need help actually living with illness.

If you are looking for ways to meaningfully connect with patients by providing them with content they can’t get anywhere else, contact us. We’d be happy to discuss how we can create custom videos and other content specifically designed for the kind of patients you’re trying to reach.

If you’d like to see more of our work, visit @DrBetsyB on YouTube where you’ll find a variety of videos designed to tackle everyday problems faced by people living with chronic disease. Most videos are short — around 5 minutes — and are designed to speak directly to an audience of viewers who are not feeling well and need simple, direct, supportive communication. The videos you’ll find there aren’t technical; they offer real-life solutions that will help your patients feel supported and understood.